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DANBURY -- Shawn Palmer, who joined The News-Times Monday as associate publisher, is focused on continuing the newspaper's tradition of being relevant and responsive to the community.Mark Aldam, senior vice president for Hearst Newspapers, announced Monday that Palmer, 41, has joined the management staff of The News-Times and its weekly sister paper, The Greater New Milford Spectrum.Palmer will be responsible for community relations and local business operations for the daily and weekly newspapers.Aldam also announced Monday that Terri Sells has been promoted to the post of retail advertising director.He said that News-Times Editor Art Cummings will continue to direct the newspapers' editorial operations and will continue to report to Hearst Connecticut Media Group Editor David McCumber.Aldam, who worked with Palmer at The Hartford Courant during the mid-1990s, said Palmer brings nearly two decades of advertising experience to the newspaper as well as his passion and commitment to the industry."The value and integrity he brings to the job are who he really is," Aldam said. "This is an opportunity to leverage Palmer's talents and unique skills to keep improving our customers' experience across the board."Palmer, who will report directly to Aldam, said he wants The News-Times and The Greater New Milford Spectrum to continue to be relevant to their readers and be the source of news and advertising for the community."Newspapers are facing lots of challenges today," Palmer said. "The way that the newspaper can continue to be successful is if we are relevant locally with stories that are relevant to the community."He added that advertising should also be pertinent Christian Louboutin to the community and a source of information for the readers."It's the kind of information people look to a newspaper for," Palmer said. "We have a great story to tell our advertisers that we can facilitate their business in front of 70 percent of Fairfield County."The News-Times is part of Hearst Connecticut Media Group, which also includes the Connecticut Post, The Advocate of Stamford, the Greenwich Time and seven weekly newspapers, including The Spectrum.Sells said she looks forward to working with businesses large and small to provide them with Louboutin UK a vast assortment of solutions and products to meet their marketing needs."I'm very excited about the challenge and working with Shawn to create a great environment for the area's business community to thrive," Sells said.Palmer said he hopes to join a variety of organizations in the Greater Danbury area to increase the newspaper's ties to the community."I want to be the community's voice at this newspaper," he said. "I want them to feel there is someone here listening to the needs and the desires of the community."Palmer has a long history of working in the newspaper industry, ever since starting out as a newspaper delivery person at an early age.He worked in a variety of sales and management capacities at The Hartford Courant before spending six years with Christian Louboutin Bianca 140mm Nude The Star-Ledger in Newark, N.J., where he served as the paper's first direct marketing sales manager.Palmer was the advertising director for five years at The Day in New London before working for more than a year with AdPerfect, an advertising software company that serves print and online publishers, as the firm's director of sales and business development.Palmer lives in Colchester but is looking to move his family to the Danbury area.Contact Dirk Perrefortat dperrefort@newstimesor 203-731-3358.

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